Six things to put in writing
| Item | Why it matters | What to decide |
|---|---|---|
| Account control | Platform accounts are usually tied to one verified person. | Whose identity holds the account? Do both have login access? |
| Payout routing | Platforms pay one person or entity. | Whose bank account receives payouts, and how is the split paid out? |
| Equipment | Gear has value and a purchase history. | Who paid for it? Who owns it if you separate? |
| Content rights | Both partners appear in the content. | Who can keep selling it? Can either partner demand its removal? |
| Login access | Password sharing is a security and control issue. | Separate work devices? Shared credentials or a managed handover? |
| Exit terms | Separations happen; the account shouldn't become a weapon. | Can one partner continue the brand? What about followers and revenue? |
Platform reality check
Most platforms structure accounts around a single verified individual, even for couple content. Couple accounts usually mean one person's identity on the account and both people verified as performers. That asymmetry is exactly why a written agreement matters — the platform will not referee your relationship.
A simple template to start from
- Identity: whose verified identity holds each platform account.
- Money: payout account, split percentage, and when payouts are distributed.
- Content: who may keep selling shared content, and each partner's right to request removal of content they appear in.
- Equipment: owner and purchaser of each item over a value threshold.
- Ending it: how the account, followers, library and pending revenue are handled if you stop working together.
Write it down, both sign it, keep a copy each. If significant money is involved, have a professional review it in your jurisdiction.